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The FIA Formula E Championship last week has been recognised by the most prestigious awards in advertising – the Cannes Lions.
The Leap of Faith stunt in which renowned stuntman Damien Walters backflips over one of the all-electric racing car; has been nominated in the best Visual Storytelling in Sports Entertainment category.
The awards are held in Cannes on Friday 24th June and Formula E is up against well-established brands Pantene, Gatorade and TYC Sports in this hotly-contested category.
Ali Russell, Director of Media at Formula E, said the following about the nomination as follows:-
It is a great honour to be nominated for such a prestigious award. We are incredibly proud of the Leap of Faith stunt – which has been viewed more than 10 million times on social media – and demonstrates the level of ambition that the series has. Formula E is committed to taking motorsport to a new audience and is prepared to back bold creative endeavours to achieve this. So for this to be recognised by Cannes Lions is enormously gratifying
Copy and paste the link to watch the Leap of Faith stunt here at: – http://tinyurl.com/zrtq33j.
Sarah Jones- @jonesy_laaa
