Posted on 7th October 2016
On Thursday, the FF Dragon Racing team debuted its new season three race car livery and exemplifies the team's drive towards a powerful, sustainable future for the motorsports industry.
The 2016/17 design draws inspiration from opposing polar forces that drive the movement of an electromagnetic wave – a scientific discovery that underpinned the invention of the electric motor. This is also similar to nature's constant battle for balance between positive and negative forces
The clean, lean lines that make up the Faraday Future logo envelope the cockpit, and are compressed and stretched along the side of the vehicle to demonstrate the pull of forces at play as the car races across the track. As these lines warp across its surface, they form a rich latticework that reflects the dispersal of force in an electromagnetic wave.
The selective flares of metallic orange are the livery's primary visual accent. These are located on the mirrors, air intake and the underside of the front and rear wing. This then highlights and also invokes a spark of crackling electricity across the car's fundamental aerodynamic features.
Dragon Racing Team Principal Jay Penske is looking forward to the partnership the team, has with Faraday Future, and this years livery shows that the two companies are working well together side by side.
“With Faraday Future as our partner, this further positions Dragon Racing as a leader in Formula E. This livery is a representation of our joint vision and desire to innovate at every step of this alliance,†said Jay Penske.
Former Ferrari Team Principal Marco Mattiacci and now Global Chief Brand & Commercial Officer at Faraday Future sees the sport as a steeping stone to what Faraday Future can achieve in the automotive industry.
“Unveiling our first livery is an incredible opportunity to showcase the energy that our team brings to Formula E. As we look forward to the future, Formula E will prove to be an invaluable practice that will bolster Faraday Future Dragon Racing's capabilities both on and off the race track.â€
In season four of the FIA Formula E Championship, FF will expand its relationship as a technical partner to begin supplying hardware to the team. In season five and beyond, Faraday Future Dragon Racing will implement various Faraday powertrain components, software, firmware and other hardware as the team sees fit. This could include Faraday Future motors, gearbox, and the FF Echelon Inverter.
Sarah Jones- @jonesy_laaa
