EA Sports and Real Racing announce partnership with Formula E

Yesterday Electronic Arts Inc. (NASDAQ: EA) announced a new partnership between Real Racing 3, an award-winning mobile racing franchise, and the FIA Formula E Championship (the world's first fully-electric single-seater series) to bring the season-opening Hong Kong ePrix to life in the game

With this new partnership, Real Racing 3 will be adding the Formula E street circuit in Hong Kong’s Central District as a new track in the game, in addition to an in-game version of an official Formula E car and exclusive behind-the-scenes videos from the real-world event, which took place this October 9, 2016.

In a statement to the media yesterday, Executive Producer on Real Racing 3. Luis Gigliotti believes that the format will only help grow interest in motorsport generally and will secure the future of gaming in motorsport.

“Real Racing 3 is committed to being the one-stop shop for all things motorsports on mobile,” said Gigliotti. “And with that commitment to bringing players the highest-end content, we have partnered with the newest, fastest-growing motorsport in the world: the exciting, forward-looking Motorsport of Formula E Racing.”

Now players will be able to experience the Hong Kong central harbourfront circuit first-hand, as they get behind the wheel of a zero emissions, high-powered electric vehicle that boasts a maximum speed of 140 mph (225 km/h).

Also in a statement to the media yesterday, Founder and CEO of Formula E.Alejandro Agag believes that the series is the best form at the moment to make motorsport more accessible and family-friendly and believes partnering up with Real Racing 3 is the best solution to achieve that.

“With almost 200 million people watching our events live or from the comfort of their home, Formula E is always looking for new ways to make motorsports more interactive for families everywhere,” said Agag. “Through our partnership with Real Racing 3, we are excited to finally bring the thrill of the world's first fully electric single-seater racing series to the palm of their hands, providing new experiences and behind-the-scenes content they are sure to enjoy while at home or on-the-go.”

Developed by Firemonkeys Studio, Real Racing 3’s new ‘Formula E’ update will be available on December 13 as a free **download on the App Store and Google Play. For more information about Real Racing 3, follow us on them onTwitter, Like-them on Facebook, Watch on YouTube and visit http://www.ea.com/real-racing-3/

*Real Racing 3 was awarded IGN’s Editor’s Choice and Pocket Gamer’s Gold Award

**Network fees may apply. Includes in-app purchases.
Sarah Jones- @jonesy_laaa